Client: Mondeliez
Year: 2021
Scope of Work: Activation
On Mother's Day, LU promotes a special gift box of cookies for everyone to purchase as a gift for their mothers.
Special occasions are a great opportunity to convert sales. On the occasion of Mother's Day, LU also aims to compete with other brands to become a gift choice for everyone.
The activation campaign not only invests in visuals but also creates tactics to persuade customers to make a purchase.
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